KLOVA|koreano 品牌故事
  • With emergence of new cultural movement, youngsters who finished pursuing overseas studies returned to China during the initial period of the Republic of China. Accompanied by the decaying feudal thought, women’s fondness of dress met a drastic transfer from traditional costumes to cheong-sam and western style dress. China during the period went through turbulent changes marked by revolution using bayonet in the battlefield, literature revolution in paper and dressmaker revolution in clothing…


    Mr. Zhang, the first-generation founder of UNO, stepped out of the rural village and went to big cities. Under the brunt of New Culture, he set about his own revolution with dressmaker’s shears. He started by being an apprentice in a store with 2 dressmakers with the craving that his own daughter would not be bothered by foot-binding or constrained by traditional apparels. He bore this hope that she would go to school dressed like every other school girl with elegant shortcut.


    Despite its having only two tailors, the tailor’s shop had been inherited and its tailors show exquisite skills. Many noted celebrities got their clothes tailored by appointed tailors. Extolling in skills, Mr. Zhang soon grew into the chief tailor in the store and had his fame carried far and wide. To show his gratitude, Mr. Zhang didn’t start his own business and provided for his masters upon their funerals. Mr. Zhang’s frequent word was ‘an official should go after scholarship and a scholar would go after officialdom’. With this learning spirit carried in mind, Zhang speedily grew into a first-class tailor from an apprentice.


    When Mr. Lu entered Zhang’s tailor’s shop as a student, it already reached a certain scale. But Zhang forever prioritized quality and skill and emphasized craftsmanship spirit and quality despite its store scale. He told Lu that clothing was different from ordinary business for it was close to people’s skin and would thus bring about spiritual power to people. They should ‘live their promise’ to customers. Lu carried that in mind throughout his life.


    Later on, Warcraft erupted. Zhang chose to close the shop and join the revolution. The young Mr. Lu lived a toilsome life. Though the shop was closed, UNO craftsmanship was passed down throughout generations since then.